Why Web Design Matters for Conversions

The design of your website is more important than you think. If you have an existing website, you may want to rethink if it is appropriately designed, and if you don’t have one yet, ensure that the design will work for your company. Your website is there for various reasons, such as having an online presence and promoting your products or services. But ultimately, the main goal is to convert your site’s visitors into clients. A Denver web design agency can help companies in Denver create an effective web design that will benefit their business and increase their conversions. Here are some of the reasons why your web design matters in achieving this goal. 


The first thing that people will see when they visit your website is its design. Before they explore and read the content, how your site looks will create an impression on them. A well-designed website will look professional. You will gain their trust because of this, and due to that, you get a better chance of turning them into clients. 


Your web design includes the images, headers, and videos used on the site to make it more eye-catching. An all-text website looks boring. It will not be enticing to your visitors, so they might leave. If the site has an attractive design, that’s an excellent start to spark their interest and browse your content. Not getting their attention on their visit lowers the chance of conversion since they might leave your site before they even know about what you have to offer. 


Your web design also determines how accessible it is. It should be designed to display correctly on all devices, whether they are accessing it on a computer or a mobile phone. If they cannot access it or the content does not show correctly, you miss the opportunity of turning them into customers. Many companies focus on their site’s accessibility on the computer. However, it should be mobile-friendly too. There are millions of mobile Internet users in the US, and many of them do their purchases or book for service online using their mobile devices. 

The speed of the website is another thing. Ensure that there are no broken links that could slow it down. Optimize it so it will be fast to respond. Another way to do this is by keeping the size of images and videos small while maintaining their quality. If the site is too slow, users may not have the patience to wait for the content to load. They may end up leaving, which is another missed opportunity for conversion. 


The site should be designed for easy navigation. It should be user-friendly, so it will be easier for visitors to find what they are looking for. Show information that you want them to see right away on your main page, like your contact details or order or quote button. The menu options must be appropriately labeled, and they should have the right content. For instance, if the option says “services,” it should have a list of your offered services. If it says “FAQs,” then that is exactly what users should find. If they find what they are looking for and are happy with it, they will patronize your brand. 

With all the benefits of a good web design, make sure that you apply it to your site to increase your conversion.